Dan O’Brien shares how Stikkum enabled his mortgage bank to retain past customers as record-low rates have led to a high-level of mortgage activity during COVID-19.
“I have definitely retained more clients with Stikkum than I would have without; as it gives me opportunities, at the right time, that I never had before.”
We caught up with Dan O’Brien, President of Educated Mortgage Services, on his experience with the latest version of Stikkum’s mortgage retention and automation platform. He says it has made a world of difference given the current economic climate.
Despite the COVID-19 pandemic, the market is experiencing a high-level of activity. Current both new first-time buyers as well as current mortgage holders are looking to take advantage of record-low rates.
O’Brien notes he had never used a service before to capture repeat business, “If I had time I’d look at past client interest rates to see if there was a benefit for them to refinance and I’d reach out via phone or email.”
Having the process automated has significantly streamlined the customer retention process for Educated Mortgage Services. “Having a service alert me that a client is in the market for a mortgage is very valuable to help retain them, or at a minimum know what they’re up to,” said O’Brien.
Responsive customer service has also made Stikkum a good fit for O’Brien’s growing mortgage business. “You can tell that they really care about making this a good experience,” explained O’Brien.
He is pleased with the platform’s alert function, but also the addition of the FICO score.
“I have definitely retained more clients with Stikkum than I would have without; as it gives me opportunities, at the right time, that I never had before,” said O’Brien. Overall, the innovative automation service has helped streamline the company’s daily operations.
About Educated Mortgage Services:
Dan O’Brien opened Educated Mortgage Services in 2006, made it through the incredibly challenging financial crisis while always striving to provide his clients the best financial advice and mortgage products when needed. In 2018, he transitioned his company from brokerage to mortgage bank, which has given him much more control over the process, pricing, and customer experience.