Securing Lifelong Customers in a Disruptive Banking Market: Lessons Learned from Other Industries

Amid the Millennial- and GenZ-led disaggregation of banking relationships, financial services firms must redouble their search for new ways to attract and retain the younger generation and make them lifetime customers. Written by  John Rodgers and Kim Muhota  Feb. 13th 2020 We’ve seen that user-friendly, frictionless mobile apps are the channel of choice for customers…

Mortgage rates remain stable to start 2020 — that could mean an early start to the spring home-buying season

The new decade has kicked off with a fairly stable interest-rate environment for home loans. The 30-year fixed-rate mortgage averaged 3.72% during the week ending Jan. 2, down two basis points from the previous week, Freddie Mac FMCC, -3.31%, reported Thursday. Similarly, the 15-year fixed-rate mortgage fell three basis points to an average of 3.16%, according to Freddie Mac.…

How Lenders Plan to Find and retain Customers (And How that Might Change)

Almost 200 senior mortgage lenders told Fannie Mae about their plans to both acquire and keep customers through the company’s Fourth Quarter Mortgage Lender Sentiment Survey. Mortgage lenders cited a number of channels and strategies and ranked them by their effectiveness. When questioned about channels, the most frequent response, cited by 67 percent of respondents, was their loan…